Stetson

Just as it did in 1865, Stetson continues to represent the resourceful, authentic, and diverse spirit of America. With a rich history, the Stetson story evolves alongside the journey of the nation—timeless and ever-changing.

Established in 1865, Stetson was inspired by the spirit of the West and grew into an enduring American icon. John B. Stetson’s simple act of kindness toward a traveler on the frontier led to the creation of the world’s first “cowboy hat.” Since then, Stetson has become a global leader in headwear, a trusted name worldwide, and an essential for Western enthusiasts everywhere.

For more than 150 years, Stetson has been dedicated to crafting quality products with deep roots in American tradition. We value well-made objects that improve with time, honoring a legacy of craftsmanship. Using many of the same techniques pioneered by John B., we continue to create products that meet the needs of future generations of explorers, innovators, and trailblazers.